Skool's in ... and its FREE!!
The Everyday Protocol Skool community brings people together to train smarter, stay accountable, and build lasting habits; not just quick fixes.
No fees. No spam. Just knowledge, accountability, and good people.
Why join the Everyday Protocol community, FREE on Skool.com?
Your progress doesn’t stop when your session ends. Inside our free Everyday Protocol Skool community, you’ll get direct access to practical training advice, habit frameworks, and conversations with others chasing the same goals.
📘 Learn: Access exclusive videos, posts, and discussions that break down training, nutrition, and mindset in simple terms.
💬 Connect: Chat with like-minded members, share wins, and get support from coaches and the community.
⚡️ Grow: Stay accountable and keep your momentum with weekly insights and challenges designed to push you forward.
Whether you’re just starting out or fine-tuning your routine, this is where you build consistency — together.
It’s completely free to join.
What Drives Everyday Protocol
Core Mission
Everyday Protocol is built to bring structure and sanity back to fitness.
The world doesn’t need another quick fix. It needs a system that teaches you how to move, eat, and live better for the long run. Our mission is to help everyday people train like athletes without living like one. Through education, community, and accountability, we make fitness a part of life, not life itself.
Why Choose us
Most programs chase extremes. We focus on what works: sustainable training, evidence-based methods, and real human support. Our coaching gives you the tools, the plan, and the people to stay consistent; whether your goal is to perform better, feel stronger, or simply enjoy the process again.
We believe real fitness is about more than reps, its about habits that last. Every Program we build is focused around education, growth and community.
See how this comes to life
Who is your trainer?
Hi, I’m Matthew, the coach behind Everyday Protocol, based in Auckland, New Zealand.
I’ve always been passionate about movement and performance. Growing up, I was heavily involved in sports and later spent years training in martial arts. Around the age of 15, I discovered my love for health and fitness, particularly strength training in the gym. Since then, I’ve explored nearly every training style imaginable and have been a qualified Personal Trainer for over 10 years, helping hundreds of clients both in person and online.
I believe health and fitness shouldn’t be complicated, it’s actually quite simple. There’s a hierarchy of needs that the human body thrives on: quality sleep, proper hydration, balanced nutrition, and consistent exercise. Mastering these basics forms the foundation for lasting results.
When you work with me, you can expect a straightforward, sustainable approach. No gimmicks or “fancy” programming, just effective training, structure, and accountability. My goal is to help you build a lifestyle that supports not only your weight-loss or muscle-building goals, but also long-term energy, strength, and confidence.
One of my most rewarding coaching experiences was helping a client reduce the amount of medication they were taking for diabetes (a change recommended by their doctor as a result of the progress we made together). It reminded me that not all goals look the same, and some victories mean much more than numbers on a scale.
Education is at the heart of what I do. I believe knowledge is power. The more you understand your body, the more control you have over your health. I’m here to guide, support, and empower you with the tools to manage your own fitness journey with confidence.
I’m also fascinated by the science behind human performance, which is why I love programming for specific goals such as HYROX, CrossFit, bodybuilding, and triathlon training.
Outside the gym, I’ve recently taken up golf… So if you join our free Skool community, expect to see me sharing plenty of golf content too!
Everyday Protocol is about simple, science-backed fitness that fits real life, helping everyday people achieve extraordinary results through structure, consistency, and community.
Skool's in ... and its FREE!!
The Everyday Protocol Skool community brings people together to train smarter, stay accountable, and build lasting habits; not just quick fixes.
No fees. No spam. Just knowledge, accountability, and good people.